3 Common Website Design Mistakes
So, you’re looking for a web designer near me? Thousands of other people look for web designer similar terms and phrases each month. So just how important is location to the web designer search? The web designer is obviously a very important part of designing your website, but location can be the deciding factor between your getting your website built or not. So how important it really is to find a web designer near me?
It’s actually very important. Most people think of SEO when they think of a new website designer, but the real power in website design and marketing lies with good content and good branding. So you want a website designer who can optimize pages for the search engines. Most people think of an SEO as just throwing up a couple of keywords on the front page and calling it a website.
You can have the best website in the world but if you don’t know how to drive traffic to it you will get no traffic. People won’t visit your site because they can’t find you. They will go to one of your nearby competitors. Is that really what you want? If you are like most companies, you probably do not want to be in that position. So look for local web designers and start building your company around their strengths and their specialties.
Another thing that people often make when they hire a website designer is that they get stuck in the “design phase” which can run months. There is so much else that has to be worked on before you can launch your new business. That means that web designers often leave out critical features that need to be added and redesigned. By getting bogged down in the website design process, you might miss out on the opportunity to build your brand by offering quality content on your site.
You can avoid all these pitfalls by finding a web designer near you that knows how to do all the things that you need. Look for experienced local web designers who also offer search engine optimization (SEO) services as well. Most companies will not put those features in their list of basic features, but they should. This is an especially important feature if you expect to rank high on Google or other major search engines such as Yahoo and Bing.
A big web designer mistake that people make is to work with a “word press” CMS or blog system instead of going with a more traditional HTML or text editor. Many companies mistakenly believe that a text editor is easier to learn and use than a CMS. Nothing could be further from the truth. People think that a CMS can be easy to use, but it actually requires extensive training to get the most out of it, and most people who are familiar with HTML are not comfortable working with code.
Another web designer mistake that many people make is to use a “one thing” website design. You cannot simply change the template and expect it to look completely different than any other website designer mistake. A “one thing” site may have one great page, but if they have a lot of duplicate content, then you will lose a lot of ranking on search engines. Think about it: if the search engines cannot find your site, how will people find your site?
If you are a business owner, don’t make these common mistakes. Spend some quality time on your website design projects, and leave the “designing” to the professionals. There is plenty that you can do yourself, but you won’t get the same kind of results as a local web designer near you. Don’t take a chance on losing valuable ranking and traffic.