You’ve decided to create a business website for your business, and now you’re faced with the daunting task of trying to figure out exactly what pages you should include. How in the world do you make sense of all the different formats, color schemes and layout options available? In this article, I’m going to give you a brief guide to getting started with your online presence. Here’s what you should do first:
Define your goals for your business website. Why did you start building it, and what does it have to offer your potential customers? Ask yourself these questions to help clarify your purpose, and to help you decide what pages to create. To assist you figure out what content pages to create, here’s several questions you should ask yourself, either from someone else who will be working on the site, or a freelance copywriter like yourself: What do I want my customers to get from me? What kind of products do I offer? What online presence do I want to achieve?
There are many factors that can influence your website design, including search engine rankings, user friendliness and ease of navigation. But the most critical element in the success of your site is how well it meets your specific objectives. Here are some of the things you’ll want to consider:
Domain name: Choosing a domain name for your small business website is one of the first decisions you’ll need to make. Think about the main keywords people will use to find you online and use them as part of your domain name. Also, keep in mind the major search engine rankings for each name. These will dictate much of the ranking authority, your name will have when other sites use keyword optimization to boost their rankings. Don’t worry if you think your domain name is too long or difficult to pronounce; most web hosting packages come with an easy-to-use domain-name generator that will help get you started.
Web development: Once you have your domain name and web development team, you’re ready to move forward with getting your site up and running. The most important aspect of your web development team is the way they connect with you throughout the process. You want to know that they listen to what you have to say and are constantly looking at ways to improve the experience for both you and potential customers.
Social media integration: Integrating social media into your web development process can be one of the most beneficial aspects of your business website, especially if you incorporate it as a major component of your advertising strategy. If you plan on posting photos, videos or blog entries on social media, these will need to be updated regularly so that you can keep potential customers interested in what you have to offer. To increase your website’s visibility with social media, you may also want to consider web hosting companies that offer integration with popular social networking sites such as Twitter, Facebook and Google+.
Key Takeaway: While many business website owners don’t pay much attention to their web development team until after the project has been under way for months, that’s not how you should start out. You must always pay close attention to how your SEO team prepares and handles tasks around the clock. A good sign to look for is their consistent attention to social media efforts, even when other elements of your marketing strategy may be lagging. By paying close attention to your SEO team’s efforts, you can ensure that your business website will have a leg up on the competition.
Overall, the key takeaway from this article is to know how to choose the best business website design and e-commerce SEO services for your company. You will have to consider the quality of the work they do as well as their track record of delivering results. This will help you decide if they are worth putting your business goals ahead of their own. Remember to always evaluate your options thoroughly before making a final decision.