Website maintenance is essential to the continued online existence of a business. Small businesses simply cannot afford to ignore website maintenance; in fact, a website with no maintenance or constant management could be a significant step backwards from its competitors. However, if you are unsure how to get started with this routine maintenance, you may need some guidance in getting started.
To begin with, you should always ensure that your website has a working theme and text. Themes need to work and the text needs to be clear.
Make sure that all your login details and security keys are all up to date, even if your website is hosted by someone who does not use today’s password protection system. For example, if your site has a Google AdSense advertising program, your account is likely to be protected by user ID and passwords as they are made available on a secured server. If the account is compromised, the account holder can easily access and change the user ID and passwords.
Website maintenance is very similar to running any other type of computer maintenance task. Ensure that your operating system is not out of date, that there are no hardware problems, and that your site has a working theme and text. Make sure that your web server has the latest patches, and that it is not simply running a slow machine. In most cases, upgrading your operating system, checking hardware and software, updating your email, and performing basic maintenance tasks are all things that you can do yourself.
The only maintenance tasks that you need to hire to ensure that your website is at its best are those that come up in the course of performing regular maintenance tasks. This can be performed either by a company or a professional; there are many companies that offer complete service packages or who handle routine maintenance tasks as needed.
However, if you do have a web hosting company and they aren’t providing these types of maintenance, then you need to find an alternative. This can be done by using a company that is focused on this type of maintenance or by doing maintenance tasks yourself.
When it comes to cleaning your site of all of the spam that is sent to it every day, the easiest and quickest way is to try to do the daily maintenance tasks yourself. This is where the anti-spam software can be useful, as the anti-spam software will often notify you when new messages are coming in, and you can delete them.
Another aspect of website maintenance is to allow visitors to post comments. You can remove any comments that are posted to your website; however, it is generally easier to delete them manually than it is to do it with the comment software available.
After you have cleaned the site of spam, you can then start cleaning it of your visitors’ comments. This can often be done manually, as you can find comments in your blog automatically using WordPress, and will usually have an option to view or delete comments that they pick up.
Alternatively, you may wish to use automatic deletion options on your comment software, or to include a comment filter in your blog software. You will want to clean up your comments for spam and automated deletion to be effective.
Finally, you should also take care of your SEO in a major part of the maintenance routine. This means having a good search engine optimisation (SEO) strategy in place that focuses on keyword research, link building, article submission, and domain promotion.
The maintenance and upkeep of your website should be your priority; it is essential to keep your website alive and functioning and get it the search engine visibility that it deserves. It is always better to have some sort of plan in place before you start your maintenance routine.