What is the Role of a Web Designer and Why Do You Need One?
A web designer is a person who creates and implements websites, which are usually accessible over the internet. Most website designers work freelance for providing website design services to clients. Web designers also may work as freelancers and build their own websites from scratch. Websites are built and designed to promote a product, a business or simply a statement of an opinion. Website designs range from personal web pages to commercial web sites.
The job of a web designer therefore entails more than just designing the layout of the site. Web designers also have to be experts in the visual design. This entails knowledge in typography, composition, image placement, images selection, size optimization, line drawing, text decoration, and background design. Web developers on the other hand should know how to code the applications as well as how to optimize the visual design.
Designers must also know how to layout the web page. Layouts allow users to select elements in different arrangements. They can do this by clicking on hyperlinks or moving their mouse pointers over various boxes. Some web designers create their layouts in a graphic editor like Adobe Photoshop or Microsoft Publisher. Others will use a WYSIWYG (what you see is what you get) layout editor.
Many website owners choose to outsource their web designers to a third party company who specializes in custom software development. With the software already installed, web designers can then customize the pages according to the specifications provided by the client. Web developers can use text boxes, image fields, and buttons for input and output of information and interactivity.
On the other hand, web designers also need to understand the back-end coding. A web designer makes sure that the right set of scripts are included in the website. In addition, he/she also makes sure the coding is compatible with all browsers and operating systems. One thing that both web designers and developers have in common is that they both perform user research. User research is a process where users browse websites, collect information and then make suggestions about improvements.
Usability and aesthetics are very closely related. When a website looks good to the naked eye, it is likely to be well received by customers. However, the usability and aesthetics of the site will impact the success of the site in terms of converting visitors into customers.
So in conclusion, web designers and developers have a lot to offer to companies seeking both versatility and effectiveness. They can easily customize a website to meet the needs and expectations of a particular company and use different methods of user research to enhance its effectiveness. Both sides benefit from the arrangement. Overall, web design work is quite a dynamic and creative process and involves many complex elements that require close coordination between web designers and developers.
The first thing a web designer does is usability and emotional design. These are basically two different approaches to web design and each has its own strengths and weaknesses. Usability is basically the ease of using a website and this is achieved through the use of typography, graphics and navigation tools. Emotional design is the ability to create an overall aesthetic experience. This is why web designers often integrate graphics and animations; they enhance the user experience. They give the website a personality and create a positive atmosphere.
Web designers are not solely responsible for the creation of the front-end. The back-end (also known as administration) is equally important as it deals with storing data, serving files, processing requests and handling customer interactions. Both designers and web developers complement each other and work hand-in-hand to deliver the best website possible. Both are essential for the successful running of a website.
A major factor in the success of the website lies in the design and integration of the content and the functionality. The Nielsen Norman Group looks at the complete web design and integration from the design concept to the first stages of development and optimisation. The approach used by the designers and developers adhere to the standards set out by the W3C, which aims to maintain compatibility between various browsers and web systems so that the end users can interact with the website efficiently.